Over the past 10 years, Apple has risen to the top of the business world. It is among the most recognized brands in the world and is one of the top five by market capitalization. Besides, it has demonstrated that innovation pays off.
Apple products are more expensive, but they manage to generate new product categories. They start with a large market share, which then decreases as new competitors arrive, but they remain at the top of the price ladder with higher profits than the rest. Before the product goes out of fashion, they have already created the next cult object.
This is the case with the new iPhone X that has already seen the light. And everyone knows that it will have a different design, OLED screen, and that it has lost the characteristic home button that has accompanied all editions since that distant 2007. There are already many people who want to have a terminal, surely for days, long before the company presents it with great fanfare.
The new equipment has Corning glass on both sides, Apple says it is the most resistant glass in the world in a smartphone. Beyond the strength tests, the design is composed of a single sheet of textured glass, with a smooth finish on the camera housing that resembles the feel of an aluminum-finished iPhone, with a better grip and very elegant.
As for specifications, the equipment has been improved in its IP68 certification, so it now holds 4 meters underwater for 30 minutes.
Apple is an expert in developing products that meet these needs. It is a very powerful brand to which society has associated desirable values. And the association that is made is that if you have their products, you have those values. Apple gives a certain social status and its products are a symbol of a lifestyle and we want to live up to that.
There is a part of recognition by others, you like them to know that you are up to date or that you have a certain purchasing power, that you belong to the most select of the Apple club.
Once you know you need an iphone the next thing you need to purchase is some luxury iphone cases, don’t go to the first bazaar on the corner for an inexpensive cover that doesn’t protect well. Your iPhone is a very expensive device, and if you’re going to skimp on a case, too bad.
As for materials, here comes into play the preferences and tastes of each. Luxury iphone cases have a very warm feel and tend to age very well, as time goes by they get even more beautiful.
Some luxury iphone cases manufacturers allow the personalization of the covers even with your initials. Some brands are specialists in making authentic wonders, they are artists making leather cases and they ship all over the world. They are not cheap, although they are very well made and you have a case for a good season.
The decision of a good case for your iPhone is up to you, do not buy crazy, better two than one, and remember that it perfectly fulfills its function, offers protection, and not leave a memory on your device if it suffers a fall. The market is very wide and there is something for every taste and pocket.